Master the Stress Test

By admin on June 15, 2010, 1:36 am

YOU queues to run miles. Screaming Kids! Stressed mothers! Tacky songs being played over and over again! The pallets of stock that have not been extinguished. The store looks like a Bombsite. It must be Christmas! It is amazing how retailers live and die by their results in Christmas. Some companies do benefit from three months of the year. Now that pressure. Imagine if Christmas does not come off? Most retailers time blaming poor results on economic conditions or discounting competitors for a massive market share. In general, it is a poor preparation by the retailer who question the outcome. Today, people are less likely to budget for Christmas because they will use their credit card. So, if Christmas brings in three or four times the turnover of your normal month, that will certainly appeal to you. Treat Christmas as the grand finale – the sports teams build for the grand finale. The whole year is built on winning the jackpot. In detail, you must build your team so you have the best team on the field, one that is focused and will go the extra mile for Christmas. recruit also no later than October so that they are trained up. Some retailers hire casual employees for Christmas. Managing your labor costs are actually tips not a bad strategy in terms of cash flow, but it can be a nightmare if you do not train these people effectively. Make sure you have a robust induction process in place. In stock – If you do not want to freak people and never see them again, then there is one thing you should do – Share your best selling lines. If these are lines that you sell high volumes of 52 weeks of the year and you heaps back order of these products, because you’ll be able to sell after Christmas. The catalog lines Make easy to find – put these lines on the tables, front, batteries in bulk and easy to find places. Make it easy for people to buy with appropriate signage and ticketing. Moreover, these lines should be your volume, or they should not have been in your catalog first. Keep the queues short register – If people are waiting in a queue for 20 minutes, they feel they have waited for 45 minutes. Make sure the registers are clear of clutter, enough staff, packing bags, and all outlets are working and bags are in great quantity so that there is no delays in processing transactions. Make sure the sales staff are selling – If you receive high volumes of stock for Christmas, look to separate your team payroll, sales staff and processing staff. Speed is important in the service and equipment having any time to maximize your sales opportunities. Look also at the implementation of a night if you meet the team can afford. Do lists in advance – Lock in your casual to reduce your exposure to be short staffed at crucial moments. Get all available weeks in advance and make sure you have enough people for the last week before Christmas and post-Christmas sales. Christmas is no longer the same – The recent increase in sales of gift certificate is amazing. People are copping to buy gifts for people and use the easy option of giving them a gift certificate. People enjoy receiving gift certificates now because they can buy more items in the sales after Christmas. So make sure your point of sale display and highlight the promotional materials that you sell gift certificates. Hustle with suppliers – A supplier does not carry stock in their warehouse. So, go and negotiate an agreement with your suppliers to take the product of their hands and do not pay them until after Christmas. This will enable you to reduce your cash flow by giving you huge “possible” return of sales without having to pay for the stock at the same time. So do not be afraid to cheat at Christmas. Use all available space that you can, because people appreciate more if you have stock in hand, rather than worrying about the presentation of the store. People do not really look that closely at this time of year, and it is a little hard to take in the atmosphere if the store is full of people. My business partner Shaun has a very good Christmas saying: “The heart rate of your lift, because if your company is not the heartbeat of your customers will certainly increase.

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